Selfwho story

Brand: selfwho is a mid-to-high-end fashion women's clothing company, selling women's clothing brand selfwho.
Brand spirit: pursuit of perfection
Brand original intention: to make a good product
Brand vision: to integrate high-end ready-to-wear into the mainstream, and to lead the lifestyle of global users
The emotional connection between the brand and the user: looking at each other without words, like "self"

Brand gene: SELFWHO* integrates street culture into high-end ready-to-wear, with "ultimate single product, ultimate matching, ultimate series" as the design concept, with silhouette, deconstruction, and artistic patterns as the design direction, fixed product type iteration upgrade, pursuit of practical creativity, with clothes as the carrier, constantly explore new lifestyles, advocate independent thinking, not numbly follow the trend, dare to be yourself.

Brand personality: introverted subjective personality; pursuit of "unconventional, inconsistent"; immersed in one's own subjective world, except for uniqueness and art, there is no way to express oneself.